Desigual Spring Summer 2018

Life is all fun and games with Desigual!

The Barcelona-based, accessibly priced brand has named the gifted Jean-Paul Goude as their first artistic director. It’s an interesting collaboration, given the fact that Desigual mixes prints better than anyone else in the fashion game, and Mr. Goude’s professionalism and talent are outherwordly.

The show was not just about the clothes, it also depicted the way you can move in them. It was a performance. Desigual didn’t cast regular models, they had dancers presenting their clothes to the audience. And the choreography fit the garments magically.

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