Life is all fun and games with Desigual!
The Barcelona-based, accessibly priced brand has named the gifted Jean-Paul Goude as their first artistic director. It’s an interesting collaboration, given the fact that Desigual mixes prints better than anyone else in the fashion game, and Mr. Goude’s professionalism and talent are outherwordly.
The show was not just about the clothes, it also depicted the way you can move in them. It was a performance. Desigual didn’t cast regular models, they had dancers presenting their clothes to the audience. And the choreography fit the garments magically.
Among the Desigual girls, there were gypsies, sailors, geishas, hindu goddesses, boho Marie Antoinettes and urban princesses. Jean-Paul Goude’s most used colors for the collection were white, black, blue, yellow, green, turquoise, slate. There were variety of prints; ethnic, geometrical, tropical, you name it, they have it.
The thing about Desigual is that they don’t try so hard to be different, they are true to their style, which expresses freedom, fluidity and creativity. Their clothes are for open-minded people, people who think that there’s no box, people who choose individuality in a world full of individuals.
La Vida es Chula!
Photo courtesy : Desigual